BRAND STORY

BRAND STORY

Created by Suyeon Lee,
a fitness instructor and a renowned digital marketer

She has been studying the design of female sportswear to create the ultimate outfit for yoga and pilates. Various samples were tested by Yoga teachers and Pilates instructors and they chose the best fabric and design for enhancing performance. In order to optimize what people get out of their workout, it took hundreds of hours for testing to get the right result. The chosen fabric was later developed as the core fabric of XEXYMIX, adding shape retention and moisture-wicking feature.

XEXYMIX believes that
Yoga and Pilates requires fitnesswears
that can flatter the female body shape
without discomfort.

XEXYMIX is a compound word of X and SEXY. X represents the unknown of mathematics and also It can interpreted to mean X-EXY(Infinite sexy). Our design evidently represents the meaning of XEXYMIX that brings out the sexy and confident of women herself. MIX also can be interpreted as to mix and match fitness wear and others to pull off an athleisure look.

Since XEXYMIX studied the outfits with the Yoga teachers and Pilates instructors from the beginning, our philosophy is to make something that could satisfy those teachers and instructors. In order to achieve that goal, XEXYMIX always considers researching and studying new materials, design, and pattern most importantly.

Functional yet trendy, XEXYMIX always tries to step ahead to produce essential and unique sportswear.

FIT, MANIA
BRAND HISTORY

BRAND HISTORY

  1. 2019.
    • 07 Open First XEXYMIX offline store in Hong-dae
    • 05 Launch Black Label Water leggings
    • 03 Launch Black Label High Flexy
  2. 2018.
    • 11 Open First XEXYMIX offline store in Sinsa-dong
    • 11 Being part of the LOTTE DUTY FREE SHOP
    • 08 #1 in sales in the CLO market of Hyundai Department Store
    • 08 Shinsegae Department Store (Myeongdong Branch) Popup Store
    • 06 CELLA LEGGINGS - Cumulative 5 million sales
    • 01 Launch CELLA V-up leggings
  3. 2017.
    • 12 #1 brand in Korea's Quality Satisfaction Award
    • 11 Launch Pilates Machine
    • 10 CELLA LEGGINGS - Cumulative 1 million sales
    • 10 Being part of the SHILLA DUTY FREE SHOP
    • 08 Launch CELLA leggings
  4. 2016.
    • 12 #1 brand in Korean Premium Brand Awards
    • 11 Being part of the LOTTE Department Store
    • 10 Magic leggings - Cumulative 100-thousand sales
  5. 2015.
    • 08 Launch Magic leggings
    • 04 Launch XEXYMIX BRAND
BRAND FEATURE

BRAND FEATURE

LIFE MORE CELLA

CELLA, which XEXYMIX participated in the development process, has natural-like texture and feeling like soft cotton. Moisture wicking and quick drying fabric with super soft toch, and excellent durability make the all-around fitnesswear. From casual workout to hard traning, it fits for any activity.

CELLA FRESH

This is an upgrade version of CELLA, which provides excellent deodorization. It was tested that CELLA FRESH has the fastest drying feature in S.Korea. Keep it fresh in any season, any time with CELLA FRESH.

BLACK LABEL

High Flexy is XEXYMIX First Premium Line, that is a high gauge fabric with high density. Double knit with fine fiber gives more tension and resilience to create more structured and stable look without bulkiness. Because of its moisture-wicking and quick drying feature with UV protection, High Flexy is specialized in cooling down effect. Experience the difference of high quality Black Label.

BRAND VIDEO

BRAND VIDEO

BLACK LABEL

XEXYMIX BRAND VIDEO