BRAND STORY

品牌故事

品牌创业者James Kang从事瑜伽教练多年
致力于打造最适合运动人士的运动衣

XEXYMIX在初期研究女性运动服时, 将韩国内比较有名的明星运动教练和瑜伽专业人士聚集到一起 将各种适合瑜伽普拉提运动的面料和样品都展示出来供他们比较。 尤其像普拉提这种反复性较强并使用腹肌和臀部的运动, 让教练们选择最佳面料和设计, 从此诞生了XEXYMIX的第一代紧身裤。

XEXYMIX一直以来都相信
有一种运动服可以展示女性臀部及腹肌最佳美感
线条,可以将女性的身材展现的非常优美
我们一直在为此目标努力

XEXYMIX的含义
XEXY是数学中未知数X和SEXY性感的结合语,
X-EXY代表性感无终点。
也可以说明XEXYMIX的设计理念是要做出最可以显现女性美的运动衣
MIX的意思是可以做出结合运动服和日常休闲的服饰
不仅可以在室内,也可以在室外穿着,强调了日常感。

XEXYMIX在设计初期秉着必须满足所有瑜伽教练的宗旨
如果满足不了教练就不会成功

FIT, MANIA
BRAND HISTORY

BRAND HISTORY

  1. 2019.
    • 07 Open First XEXYMIX offline store in Hong-dae
    • 05 Launch Black Label Water leggings
    • 03 Launch Black Label High Flexy
  2. 2018.
    • 11 Open First XEXYMIX offline store in Sinsa-dong
    • 11 Being part of the LOTTE DUTY FREE SHOP
    • 08 #1 in sales in the CLO market of Hyundai Department Store
    • 08 Shinsegae Department Store (Myeongdong Branch) Popup Store
    • 06 CELLA LEGGINGS - Cumulative 5 million sales
    • 01 Launch CELLA V-up leggings
  3. 2017.
    • 12 #1 brand in Korea's Quality Satisfaction Award
    • 11 Launch Pilates Machine
    • 10 CELLA LEGGINGS - Cumulative 1 million sales
    • 10 Being part of the SHILLA DUTY FREE SHOP
    • 08 Launch CELLA leggings
  4. 2016.
    • 12 #1 brand in Korean Premium Brand Awards
    • 11 Being part of the LOTTE Department Store
    • 10 Magic leggings - Cumulative 100-thousand sales
  5. 2015.
    • 08 Launch Magic leggings
    • 04 Launch XEXYMIX BRAND
BRAND FEATURE

BRAND FEATURE

LIFE MORE CELLA

CELLA, which XEXYMIX participated in the development process, has natural-like texture and feeling like soft cotton. Moisture wicking and quick drying fabric with super soft toch, and excellent durability make the all-around fitnesswear. From casual workout to hard traning, it fits for any activity.

CELLA FRESH

This is an upgrade version of CELLA, which provides excellent deodorization. It was tested that CELLA FRESH has the fastest drying feature in S.Korea. Keep it fresh in any season, any time with CELLA FRESH.

BLACK LABEL

High Flexy is XEXYMIX First Premium Line, that is a high gauge fabric with high density. Double knit with fine fiber gives more tension and resilience to create more structured and stable look without bulkiness. Because of its moisture-wicking and quick drying feature with UV protection, High Flexy is specialized in cooling down effect. Experience the difference of high quality Black Label.

BRAND VIDEO

BRAND VIDEO

BLACK LABEL

XEXYMIX BRAND VIDEO